Direct
Rates are negotiated with the source of the inventory rather than through a marked-up middle layer.
03 / About
One team owns the work from plan to invoice.
Kingsbridge Media Group is built around direct buying, practical production and clear advice about what a media channel can and cannot reasonably do.
How we work
Less distance between the client and the buy.
The agency negotiates directly with publishers, broadcasters and platforms rather than routing buys through resellers. Buying across multiple titles and markets in a cycle creates the opportunity for frequency pricing that is not available to a single advertiser placing one isolated ad.
The same agency handles the media plan, placement work, creative production, publicity, digital activity and retail support around the campaign. That keeps responsibility in one place rather than handing the work from agency to agency.
Accountable
The team that plans and places the work also follows it through scheduling, production and reconciliation.
Plain-spoken
A placement is recommended for what it can realistically contribute, not because every available channel needs to be sold.
Some placements sell. Some build credibility. Some do neither. We would rather say that before the money is spent than after.